Heineken Slovensko has been a leader on the Slovak beer market for more than 19 years
with a steady market share of approx. 42 %. Heineken Slovensko is a part of one of the largest
beer-brewing groups in the world - HEINEKEN N.V.
Heineken Slovensko is the largest beer-brewing company in Europe and the third largest in the world. In Slovakia, the brand is represented by three companies: Heineken Slovensko a. s., Heineken Slovensko Sladovne a. s. and Heineken Slovensko Distribúcia s r. o., which employ together more than 700 people throughout Slovakia.
“In our company, we are constantly looking for solutions providing our internal customer with added value in the form of modern user environment and comfort, quicker services, increased information transparency and availability, managed reporting, access to history, higher effectivity, and last but not least, reduced costs.”
Implementation of Microsoft Dynamics 365 and its integration with already used systems has brought to Heineken Slovensko the following benefits:
The innovative application covered the entire process of approving business trips and at the same time preserved approval processes specific for Heineken Slovensko. Thanks to the application, the company has gained the following benefits:
Power BI serves for data analysis enabling creation of transparent reports. In Heineken Slovakia, it visualizes key data and brings broader perspective on sales evaluation via the customer call centre. At the same time, it´s also used to measure sales success rate of individual phone operators. With Power BI, Heineken Slovakia can visualize the following data:
Heineken Slovensko is considering further development of Power BI which would bring more comprehensive view on performed phone calls and other activities of the phone operators.
Heineken Slovensko continues in digital transformation. Since we had implemented Microsoft Dynamics 365 to Heineken Slovakia couple years ago, we suggested to build the new solution based on the same technology. After consultation with the customer, we opted for the “eshop” form, which was developed by adding CRM system functionalities and brought the following benefits: