Orange is a telecom market leader with more than 2,7 million active customers and approx. 208,000 customers using fixed Internet and digital television. The sole shareholder is the France Telecom group via Atlas Services Belgium. Orange has been our valued customer since 2001.
The Retention application has introduced the following benefits:
For Orange, effective management of sales network is a fundamental task. Implementation of the retention application as a part of a comprehensive solution for relationship management (CRM) based on the Microsoft Dynamics CRM platform using its service module has brought a possibility to improve already excellent business outcomes.
The Retention Application has introduced the following benefits:
Till the end of 2014, Orange used the original CRM system to perform its business activities. However, the system was not able to meet all required criteria of the company anymore and became obsolete. Orange decided to solve this situation and replace the inefficient system with a modern platform for B2B customer management.
Technology changes quickly, not excluding the CRM applications we have delivered – CLM (Contact and Lead Management) and the retention application which after the years of operation needed to be upgraded.
Orange built an extensive sales network consisting of about 3,600 dealers and members of support services. The company has achieved excellent business results thanks to sound business network management.