Our company has finished a successful project of implementation of retention application for a large telecommunication company operating in Slovakia. Retention application, as a part of a comprehensive solution for customer relationship management (CRM), was built on the Microsoft Dynamics CRM platform using its service module.
The application records all retention and preventing events, automatically secures their distribution according to established key among retention and prevention department staff and navigates users through the solution process of the case. Retention offers are recorded at the customer level, to ensure that sales activities are not repeated, which reduces the risk of possible customer irritation. The application also provides the executive staff with the necessary tools for monitoring and evaluating success of retention activities of the individual teams.
Implementation of the project took for about six months, it is currently in routine operation and our company, in cooperation with the customer, ensures its further development and support.